How to Find Your Niche and Position Yourself as an Expert in the Digital World.

When I started my journey back in 2019 in a lost world of digital I had no clue where to start.

I just knew that digital marketing and freelancing are something I wish to do.

I see myself doing it every day of my life.

It sounded so cool back then to earn in the comfort of your home in pjs and just earn thousands and lakhs.

But 6 years have passed and I am just nowhere near thousands as of yet.

Good Lord! Nazish what went wrong? Why did you fail as a freelancer for a good 6 years?

The 2 major reasons are

1) I kept jumping from one skill to another, without practicing or making myself an expert in at least one.

2) Consistency. (Obviously)

So learn from my lesson and let me map out a way for you to find a niche, or a skill and also position yourself in the market as an expert.

So for that, you don’t need to experiment as much as I have done.

But, you will have to ask yourself a few questions.

1) Which problems do you like to solve? What would you like to do if given a choice to do the rest of your life?

For example: I love writing, creating art, and designing. So I have decided to position myself as a copywriter, and then later on expand as a brand strategist who can not only help with brand messaging but also with visual identity. (specifically for creative people or creative businesses.)

This my friend comes to me after 6 years of lostness, experiments, and failures…

2) What type of content do you usually see yourself consuming and ready to lose your sleep to watch and learn?

3) What content creators do you follow?

Now, if you follow only meme makers, then maybe comedy is your forte,( and I cannot help you with that) or if you watch a lot of Dan Koe’s videos then maybe writing or building a digital business is your thing, or if you watch a lot of Ali Abdal’s video then you like to watch about productivity and would like to work on the same.

To sum up— answer these basic questions to figure out what do you like to do often and not get bored of it.

These will help you map out certain skills that you would like to learn, practice, and evolve with time.

If you are a multi-passionate person like me, choose one skill and be diligently consistent with learning, practicing, evolving, and selling your skill online for the next 6 months and then pivot or expand to another skill.

Do not try to work on 2 skills at a time. It won’t work out. Atleast it didn’t for me.

You can also document your journey from scratch and use that to show the world how you have been working on yourself. This could be your project 1 to show people how you solved a problem and then sell the same solution to people who are going through the same.

This is how you actually position yourself as an expert, gain trust and eventually your target audience becomes aware of your skills.

That is what I have learned from Dan Koe when he says ‘You are a niche.’ (Read more here)

What this means is— that you use your knowledge, your skills, (with time you can multiply your skills) and your personality to attract your target audience.

Sometimes through your content, even the audience who are unaware comes into the awareness stage and becomes your audience.

This is how you also create your personal brand which eventually becomes your biggest asset in the digital economy.

Once you have solved a problem or have documented your journey you can use the same content to promote yourself as an expert on social media.

You can also provide your free expertise services to someone in your friend circle or relatives or just help out anyone for free with your expert skills on social media in exchange for testimonials and then use the same as case studies to show your expert skills results.

This will help you gain more of your targetted audience's attention.

I found the best way to make an in-depth avatar of your targeted audience which also helps with creating targeted content that will help to attract them from different types of content that your audience might be interested to learn about.

I learned this from Erin from Erin on Demand YouTube channel and linking her YouTube video here

She has provided an in-depth example which really helped me understand how to create a targetted audience avatar and use the same to create different types of content that will help your audience and look at you as an expert.

A simple way to find content ideas or niche ideas? Be your own client.

If you struggle with something—let’s say writing a newsletter—go research it.

Learn about platforms, content, structure, and how to attract subscribers.

Then, share what you learned!
Post about it, create a simple e-book, or give away valuable insights for free.

By solving your problem, you help others who are facing the same struggle.

To conclude,

• Find your niche, by answering the few questions I have mentioned above.

• work on a self-made project,

• find a solution.

• document it,

• provide the same as a valuable pack,

• promote it.

• and attract your audience's attention which could turn into clients.

This is your roadmap to getting into freelancing, or the digital economy. I hope this helped you to enter the digital world if you really want to.

This is it for today, will be back with another power-packed newsletter next Wednesday.

Stay Tunned.

Signing off

Your Creative Nerd,

Nazish.

If you still haven't read my ebook “How I Became a Better Copywriter and Got Faster Results by Beating Procrastination.” then make sure to read it. You can download it from here

If you enjoy my writing, then visit my recent post on Medium here.

My portfolio is here